Outfit building
Builds the whole look
Fashion
The AI personal shopper for fashion brands
Outfits, occasions, fit and honest advice, built from your own catalogue.
Real questions from fashion shoppers
- “Outfits for a hen party in Cannes”
- “Something smart casual for a birthday dinner, under $60”
- “What goes with this?”
- “Will this work for a black tie wedding?”
- “Wide-leg linen trousers for a holiday”
Built for how people shop for clothes
Shoppers arrive with an occasion, a budget and a question about fit, not a product code. A search box cannot help with any of them.
85%
of UK shoppers leave a brand's website when its on-site search fails them.
69%
want to describe what they are looking for in their own words rather than search and filter.
42%
prefer AI built into a brand's own website, ahead of the 34 percent who prefer a general tool like ChatGPT.
From the UK online shopping report, where fit and sizing is the defining need in fashion and clothing.
What Morvo does on a fashion store
An AI stylist that builds outfits, answers fit and sizing questions and tells the truth about your range.
Learns as it sells
Gets smarter with every conversation
Honest advice
Says when something is not right
Holds the brief
Keeps the budget, the size and the colour
Complete the look
Your merchandising leads the pairings
Compare
Puts two dresses side by side
Add to basket
Adds to the basket without leaving the chat
Fit and sizing
Answers fit, fabric and sizing on the product page
See Morvo in action
Watch a real shopper conversation on a fashion store
Proven Results
Case Study
Sugar Riot
How Sugar Riot increased revenue and conversions with Morvo AI Personal Shopper
Read success story+12%
Conversion rate
Shoppers who talk to Morvo and buy
+18%
AOV uplift
Average order value from Morvo conversations
-22%
CAC reduction
New and returning customer acquisition cost
6.4x
ROI
Revenue returned per $1 spent on Morvo
Questions fashion brands ask
What is an AI personal shopper for fashion?
An AI personal shopper is an assistant on a fashion brand's own website that helps a shopper the way a good stylist would. It builds outfits, understands the occasion, answers fit and sizing questions and recommends from the brand's live catalogue. Morvo does this in the brand's own voice, and every recommendation is a product the store actually stocks.
How does Morvo build outfits?
Morvo reads your live catalogue and assembles complete looks around what the shopper asked for: a top, bottoms, a layer and shoes that go together. Looks are built on neutrals with at most one statement piece, formality is matched, and the pairings your own buyers curate on product pages take priority over anything the model would guess.
Does Morvo learn from our shoppers?
Yes. Morvo learns from every conversation on your own store, so its recommendations keep getting measurably better the longer it runs. Each new store also starts sharper, because Morvo is designed around anonymised shopping patterns pooled across stores, with no store's data ever visible to another.
Does it use our size guides and fit information?
Yes. Morvo answers fit, fabric, sizing, delivery and returns questions from your product data, size guides and help pages, refreshed every night. It only says what your content says, so it never invents a fit.
Will it recommend products we do not stock?
No. Morvo only recommends products that are live on your store. If a shopper asks for a colour or a style you do not carry, it says so and offers the nearest thing you do.
Can we set the tone and the rules?
Yes. Tone, personality, topics to avoid and how products are presented are set from your dashboard and applied to every reply. Blocked topics and forbidden products are filtered out of results, not just discouraged, and shoppers always see that they are talking to an AI assistant.
How do fashion brands install Morvo, and how is uplift measured?
On Shopify, Morvo installs in one click from the App Store with a free 30 day trial. On WooCommerce, BigCommerce, Magento or a custom build, a single line of code and a product feed does the same job. A private view lets your team try it on your real products first, in about two minutes. Orders are tied back to the conversations that led to them and measured against a control group of your own shoppers, and results appear in your GA4 ecommerce reports.
Two ways to try Morvo
A private view for you and your team only, or open to shoppers is a 30 day free trial for your customers, with Morvo tuned to your brand and measured on revenue.
