An AI personal shoppernot a chatbot
The way your customers shop is changing fast. Here is the shift behind it, the choice it puts in front of every brand, and how Morvo helps you come out ahead.
Most of your traffic
arrives with intent,
and leaves without an answer.
A shopper had a purpose: a need to meet, or a product they were quietly considering. Somewhere between landing and the basket, that intent went unanswered. They didn't lack interest, they just couldn't find what they came for.
of shoppers leave a retailer's website because of a poor on-site search experience.
Source: Morvo, UK Online Shopping Habits and Attitudes to AI (2026)
Why now
Your customers are already shopping with AI.
This is not a trend to wait out. It is how a generation now expects to find what they want.
want to describe what they are looking for in their own words rather than search and filter
prefer AI built into a brand's own website, ahead of the 34% who prefer a general tool like ChatGPT
now go straight to an AI tool like ChatGPT when a brand's search lets them down
Source: Morvo, UK Online Shopping Habits and Attitudes to AI (2026)
So the question is no longer whether your customers will shop with AI. It is who they will shop with.
When your customer turns to AI, who answers?
Every brand faces the same fork. Either your customer gets AI help from a generic engine that does not know you, or they get it from you, on your site, under your brand.
A generic AI search engine
A model with no shopper in mind
It was built to answer questions, not to sell yours.
Your data, their advantage
Every conversation trains a platform you will never own.
Built for somewhere else
Tuned in California for a market that is not yours.
Shows your competitors too
Your customer leaves with a list of options, not your brand.
Morvo, your own AI personal shopper
A real shopping experience
Built to guide and to sell, from the first question to checkout.
Your data stays yours
Every conversation and every sale stays with your brand.
Built around your customers
Regional trust and GDPR-grade privacy built in, not bolted on.
Only ever your products
The whole experience keeps the customer with you.
Meet Morvo, your brand-owned AI personal shopper
Morvo gives every visitor the help they would get from your best sales associate. It works out whether a shopper is discovering, comparing, asking, or seeking advice, recommends what actually fits, and carries them all the way to checkout, on your site and under your brand.
Discovery
Explore what they actually need
Comparison
Guide the decision, not just show options
Product Q&A
Answer real buying questions instantly
Advice
Act like an expert, not a search bar
Every conversation becomes insight you own
Morvo does not just sell. It turns every shopper conversation into first-party intelligence: what they ask for, what they compare, what they cannot find, plus hard proof of the revenue it adds.
Revenue you can prove, not promise
Revenue assisted and influenced
Tracked per conversation, so you see exactly what Morvo touched.
A live holdout
Keeps a slice of your traffic Morvo-free, so you measure the real uplift on your store.
Clear attribution and ROI
Measured on your own sales, not an industry benchmark.
Most tools quote you an industry average. Morvo measures the real uplift on your store.
The words your customers actually use
What recovering that intent is worth
An illustrative model, built on the same engagement and conversion rates Morvo prices on.
monthly visitors
monthly conversations
orders, as 10% convert
average order value
$50,000 a month.$600,000 a year.
Illustrative. Your real figures depend on your traffic and average order value.
Simple pricing, every feature included
One conversation is one shopper session, however many follow-up questions it takes. You pay for the traffic Morvo handles, and every plan includes the whole platform.
Every plan includes
No feature gating. Small store or large, you get the full platform.
- Brand-owned AI personal shopper
- Auto knowledge refresh
- Analytics dashboard
- Revenue attribution and ROI tracking
- Live holdout measurement
- Onboarding and launch support
- Dedicated success manager
- Custom branding
How it is priced
Priced on your traffic and average order value, so the plan fits the size of your store.
Extra conversations beyond your plan are $300 per 500. If you are consistently going over, we move you to a better-value plan rather than leave you on overage.
Two ways to try Morvo
A private view for you and your team only, or open to shoppers is a 30 day free trial for your customers, with Morvo tuned to your brand and measured on revenue.
