Claude Commerce vs Morvo
What is Claude Commerce?
What it is
- Open-source code on GitHub for building an AI shopping assistant with Claude, plus a second assistant for store staff.
- Guardrails, test patterns and three ways to run it are included.
- Written for engineering teams. Anthropic says a team can have it running in weeks.
What it is not
- Not a product. Nothing is installed on a store.
- No search, no catalogue connection, no analytics and no hosting.
- Not maintained by Anthropic. The code a team takes is the code it keeps.
Claude Commerce on Shopify
Shopify offers two routes to it, and neither is an assistant a merchant installs.
For merchants with developers
Shopify's storefront code
- Shopify published example code, not an app, showing how to connect the Claude assistant to a Shopify store.
- It uses three Shopify services: Catalog for products, the Universal Commerce Protocol for the basket and Sign in with Shop for the shopper.
- Your developers host it and run it with your own Claude key. It hands over to Shopify checkout and does not place orders itself.
For merchants without developers
Shopify Inbox
- For merchants without developers, Shopify points to the AI assistant inside Shopify Inbox.
- It answers questions, suggests products and handles order enquiries in Shopify's own chat.
- Tone and rules are set inside Shopify.
What Claude Commerce means for your store
To run a Claude assistant on your Shopify store, your business needs the following in place.
An engineering team
The code is a starting point. Someone has to build it into your store's assistant and keep it working.
Hosting and a Claude key
It runs on your servers against your own Anthropic account. Every conversation is billed to you.
Your voice and rules, in code
Tone and limits are settings a developer maintains. There is no dashboard.
Tests before every change
Anthropic's guide recommends fifty to a hundred test cases per shopping flow, written by you.
Analytics and measurement
Nothing records what shoppers asked or what it earned.
Ongoing maintenance
Anthropic does not update the code. Every fix and every model change is yours.
Morvo, already built
The AI personal shopper your brand owns. Installed in an afternoon, tuned to your voice, measured on revenue.
One click install
From the Shopify App Store, live in an afternoon. No developer, no project plan.
Search that listens
Holds a budget, a colour, an age and a brand across the whole conversation, and admits what you do not stock.
Complete sets
Outfits, routines and gift sets built with rules for your sector and led by your own pairings.
Upselling, your way
Your product pages' own frequently bought together picks, offered at the right moment.
Guided quizzes
A short set of questions takes an unsure shopper to a confident shortlist.
Advice from your content
Fit, materials, delivery and returns, answered from your help pages, guides and documents.
Basket and orders
Add to basket in the chat and a secure order lookup the AI never sees.
Your voice, enforced
Tone, rules and safety limits set from your dashboard and applied to every reply.
Revenue you can prove
What shoppers asked for, what they clicked and what they bought, measured against a control group of your own shoppers.
Try it privately first
A private view on your real products in your own browser, ready in about two minutes.
Claude Commerce vs Morvo, side by side
| Claude Commerce on Shopify | Morvo | |
|---|---|---|
| What it is | Code for building your own assistant, with Shopify's example on top | A finished assistant you install, tune and measure |
| Who builds and runs it | Your engineers | Morvo |
| Getting live | Fork the code, build it into your store, host it, add your Claude key, write the tests | One click from the Shopify App Store |
| Search | Shopify's catalogue search, as it comes | Holds a budget, a colour, an age and a brand, and admits what you do not stock |
| Bundles and upselling | Lists assembled from search results. No upselling | Complete sets built with rules for your sector, and upselling from your own merchandising |
| Guided quizzes | None | Built from your own catalogue |
| Advice and help | Your Shopify policies and FAQs | Your product data, help pages, guides and documents, refreshed every night |
| Basket and orders | Basket through Shopify, hand-over to checkout | Add to basket in the chat and a secure order lookup |
| Tone and rules | Settings in code | Set from your dashboard and enforced on every reply |
| What shoppers asked for | No analytics | Intents, missing demand, clicks, revenue attribution and GA4 |
| Proof of uplift | None | Measured against a control group of your own shoppers |
| Maintenance | The code is not maintained. Updates are yours | Continuous, every feature included |
| What you pay | The model, the hosting and the engineers | One price per conversation |
Claude Commerce questions, answered
What is Claude Commerce?
Is Claude Commerce a Shopify app?
What does Claude Commerce cost?
How is Morvo different from Claude Commerce?
Can I try Morvo before shoppers see it?
Two ways to try Morvo
A private view for you and your team only, or open to shoppers is a 30 day free trial for your customers, with Morvo tuned to your brand and measured on revenue.
