Comparison
Algolia vs Morvo
The short answer
Algolia matches keywords. Morvo sells in a conversation.
Algolia
A site search engine
- Runs the search box and the filters.
- Matches keywords, typos and synonyms.
- You build its AI agents yourself, on Elevate.
Morvo
An AI personal shopper
- Asks the shopper what they need.
- Compares products, builds a set, adds to basket.
- Sits on your own site, in your brand's voice.
Keep Algolia as your search box. Add Morvo to sell in conversation.
Side by side
| Algolia | Morvo | |
|---|---|---|
| What it is | A site search engine: the search box, filters, typo tolerance and ranking | A personal shopper for your store, with help desk answers included |
| What a shopper can ask | A keyword or a phrase, matched against your index | A full sentence with the occasion, budget, size and colour. Morvo asks back when something is missing |
| How it sells | Shows a grid of results. Your ranking rules decide the order | Asks the shopper what they need. Compares products. Builds a complete set. Adds to basket |
| What it answers from | The index you build and keep in sync from your catalogue | Your live catalogue, product data, guides and help pages, refreshed every night |
| Your rules | Ranking rules, synonyms and boosts you set up and keep tuned | Tone and safety limits set once from your dashboard, with rules for your sector built in |
| What it does for sales | Faster results and fewer searches with nothing found | Lifts conversion and average order value. Shoppers find the right product and buy more of it |
| How you prove it | Search analytics: queries, clicks, no-result rate | Revenue measured against a control group of your own shoppers, in your GA4 reports |
| How you pay | Metered per 1,000 search requests and per 1,000 records, tier by tier | One price per conversation. Every feature included |
The search jobs Morvo already does
Morvo is a personal shopper first. The search box's jobs are included.
Typos and synonyms
Reads a misspelt brand and knows a jumper is a sweater, without a synonym list to keep.
Filters from a sentence
Holds a budget, a size, a colour and a brand across the whole conversation.
Live stock
Shows only what is in stock and says plainly what you do not sell.
Never a 'no results' page
Morvo offers the nearest thing you do stock instead of an empty page.
On every collection page
Opens on the page the shopper is already on, with that collection in view.
Looks like your brand
Your logo, your font, your colours and your tone of voice on every reply.
If you run Algolia, keep it
Morvo is not a search engine. Algolia runs the search box and Morvo sells.
The search box
Algolia keeps the search box
- Autocomplete and search-as-you-type in the header.
- Typo tolerance and synonyms on keyword queries.
- Collection filters, sorting and merchandising boosts.
- Search analytics on queries, clicks and no results.
The conversation
Morvo makes the sale
- Search in sentences. Holds a budget, a colour, a size and a brand across the whole conversation, and admits what you do not stock.
- Complete sets. Outfits, routines and gift sets built with rules for your sector and led by your own pairings.
- Advice from your content. Fit, ingredients, materials and care, answered from your guides and product pages.
- Basket in the chat. Add to basket without leaving the conversation, then straight to your checkout.
Try free for 30 days onShopify App Store
Test it privately on your own products first.
What a conversation costs
What each one charges when a shopper asks a question.
| Algolia | Morvo | |
|---|---|---|
| How it is metered | Per 1,000 search requests and per 1,000 records | Per conversation |
| Keyword search | Free to 10,000 requests a month, then $0.50 per 1,000 on Grow | Your search box stays as it is |
| AI ranking and synonyms | Grow Plus, $1.75 per 1,000 requests after 10,000 | Included |
| A shopping agent | Elevate: annual contract, pricing on request, built by you in Agent Studio | Included. From about $0.20 a conversation, about $200 a month for 1,000 |
| Free trial | A free tier, 10,000 requests a month | 30 days, on your real products, privately |
Algolia prices from algolia.com/pricing and its Shopify App Store listing, in US dollars. Morvo prices from our pricing page; the per-conversation rate moves with your average order value.
Questions, answered
What is the difference between Algolia and Morvo?
Algolia is a site search engine: it powers the search box, with typo tolerance, synonyms, filters and ranking you configure. Morvo is an AI personal shopper for your store: it asks a shopper what they need, compares products, builds complete sets and adds to basket. Algolia matches a query to an index. Morvo holds a conversation that ends in a sale.
Is Morvo a replacement for Algolia?
No. Morvo is not a search engine and does not replace your search box, autocomplete or collection filters. If you run Algolia for the box, keep it. Morvo sits on your product and collection pages and sells to the shopper who asks in sentences.
Can I run Algolia and Morvo on the same store?
Yes. Morvo installs from the Shopify App Store and leaves your search bar as it is. A shopper who types a keyword uses the box. A shopper who wants to say what the occasion is, what the budget is and what size they take talks to Morvo.
Does Morvo understand natural language search?
Yes. That is what it is for. A shopper can write a sentence, with a budget, a colour, a size and a brand, and Morvo holds all of it across the conversation, asks back when something is missing, and admits what you do not stock.
What does Algolia cost compared with Morvo?
Algolia meters search requests and records. The free tier covers 10,000 requests a month, the Grow plan charges $0.50 per 1,000 requests after that, and Grow Plus, which adds AI ranking and synonyms, charges $1.75 per 1,000. NeuralSearch and AI agents need the Elevate plan, on an annual contract with pricing on request. Morvo charges one rate per conversation, from about $0.20, with every feature included.
Can I try Morvo before shoppers see it?
Yes. Install Morvo from the Shopify App Store and test it privately on your real products before anything is shown to shoppers. The trial is free for 30 days.
Try Morvo privately on Shopify
Install it from the Shopify App Store in 2 minutes and try it on your real products. Nobody else sees it until you go live. Free for 30 days.
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