"Morvo has fundamentally changed how we think about on-site engagement. It's not just a chatbot — it's an AI layer that understands shopper intent and guides customers to the right products in a natural way. We've seen stronger engagement, improved product discovery, and a noticeable uplift in conversion and AOV."
"AI Personal Shopper is solving the gap between browsing and buying. Traditional site search and navigation rely on customers knowing exactly what they're looking for, but many shoppers arrive with vague intent. Morvo bridges that gap by turning passive browsing into an interactive, conversational experience."
The brand-owned AI personal shopper that guides every visitor like your best in-store expert, so more users become customers and every sale stays with your brand.
A shopper had a purpose: a need to meet, or a product they were quietly considering. Somewhere between landing and the basket, that intent went unanswered. They didn't lack interest, they just couldn't find what they came for.
of shoppers leave a retailer's website because of a poor on-site search experience.
Source: Morvo, UK Online Shopping Habits and Attitudes to AI (2026)
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Morvo helps shoppers discover, compare, ask, or seek advice, and recommends the products that best match their needs.
Discovery → "Help customers explore what they actually need"
Comparison → "Guide decisions, not just show options"
Product Q&A → "Answer real buying questions instantly"
Advice → "Act like an expert, not a search bar"

Watch how brands are transforming their customer experience with AI-powered commerce intelligence
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Generic AI was built to answer questions. Morvo was built to sell, on your site.
Generic AI is a model, not a shop. Morvo is a real shopping experience, from the first question all the way through to checkout.
Every conversation and every sale stays with your brand. Your customer relationships are never handed to a third-party platform.
Built in Britain for the way your customers actually shop, with regional trust and GDPR built in, not designed in California.
A live holdout keeps a slice of your traffic Morvo-free, so you see the real uplift on your store, not an industry average.
Join leading brands using Morvo to boost conversions