Comparison
Rep AI vs Morvo
The short answer
Rep AI is a chat agent for sales and support. Morvo is a personal shopper.
Rep AI
A chat agent for sales and support
- Opens a chat when a shopper hesitates.
- Recommends, discounts and upsells in the chat.
- Answers order, shipping and return questions.
Morvo
An AI personal shopper
- Asks the shopper what they need.
- Compares products, builds a set, adds to basket.
- Sits on your own site, in your brand's voice.
Keep Rep AI for your live chat and support. Add Morvo as the personal shopper.
Side by side
| Rep AI | Morvo | |
|---|---|---|
| What it is | A chat agent for sales and support, with live chat and email behind it | A personal shopper for your store, with help desk answers included |
| Where it sits | A chat widget that opens when a shopper hesitates, plus email, social and WhatsApp | On every product page, every collection page, in your menu and on its own page |
| How it sells | Recommends a product, offers a discount or an upsell, and checks out in the chat | Asks the shopper what they need. Compares products. Builds a complete set. Adds to basket |
| What it answers from | Your catalogue and your FAQs, loaded into the agent | Your live catalogue, product data, guides and help pages, refreshed every night |
| Your rules | Chat flows, discounts and business hours you set up and keep tuned | Tone and safety limits set once from your dashboard, with rules for your sector built in |
| What it does for sales | A 10 to 30% conversion lift, by Rep AI's own figures | Lifts conversion and average order value. Shoppers find the right product and buy more of it |
| How you prove it | Rep AI's own analytics and A/B tests | Revenue measured against a control group of your own shoppers, in your GA4 reports |
| How you pay | A monthly plan sized by visitors to your site, then $12 for each extra 1,000 visitors | One price per conversation. Every feature included |
The service questions Morvo already answers
Morvo is a personal shopper first. These six service jobs are included.
Shipping and returns
Answers shipping, returns and refund questions from your own policy pages.
Where is my order
Sends the shopper to your tracking page instead of opening a ticket.
Stores and hours
Knows every store you have, with its hours and phone number.
Current offers
Knows the deals running today, like a free shipping threshold or a multibuy.
Hand-over to your team
Passes anything about an existing order to your team, with your phone number and email.
Looks like your brand
Your logo, your font, your colours and your tone of voice on every reply.
If you run Rep AI, keep it
Morvo is not a live chat tool. Rep AI handles the chat queue and Morvo sells.
After the order
Rep AI keeps the support
- Live chat with your team, with chat assignment and hours.
- Email, Facebook, Instagram and WhatsApp messages.
- Order updates, cancellations and returns in the chat.
- Hand-off from the AI to a person on your team.
Before the order
Morvo makes the sale
- Search in sentences. Holds a budget, a colour, a size and a brand across the whole conversation, and admits what you do not stock.
- Complete sets. Outfits, routines and gift sets built with rules for your sector and led by your own pairings.
- Advice from your content. Fit, ingredients, materials and care, answered from your guides and product pages.
- Basket in the chat. Add to basket without leaving the conversation, then straight to your checkout.
Try free for 30 days onShopify App Store
Test it privately on your own products first.
What a conversation costs
What each one charges when a shopper asks a question.
| Rep AI | Morvo | |
|---|---|---|
| How it is priced | By visitors to your site, whether they chat or not | Per conversation |
| Plan underneath | $104 a month for 10,000 visitors, $209 for 25,000, $368 for 50,000 | None. One rate per conversation |
| Over the allowance | $12 for each extra 1,000 visitors | From about $0.20 a conversation |
| 1,000 shopper chats a month | Depends on your traffic, not on the chats | About $200 a month, everything included |
| Free trial | 100 free visitors a month. 14 days on paid plans | 30 days, on your real products, privately |
Rep AI prices from its Shopify App Store listing, in US dollars. Morvo prices from our pricing page; the per-conversation rate moves with your average order value.
Questions, answered
What is the difference between Rep AI and Morvo?
Rep AI is a chat agent for sales and support: it opens a chat when a shopper hesitates, recommends a product, offers a discount or an upsell, and answers order, shipping and return questions, with live chat, email, social and WhatsApp behind it. Morvo is an AI personal shopper for your store: it asks a shopper what they need, compares products, builds complete sets and adds to basket. Rep AI is a chat widget that also sells. Morvo is a personal shopper.
Is Morvo a replacement for Rep AI?
No. Morvo is not a live chat or support tool. It does not run your email, Facebook, Instagram or WhatsApp messages, does not hand a chat to a person on your team, and does not cancel orders or start returns. If you run Rep AI for those, keep it. Morvo sits on your product and collection pages and sells to the shopper who is still deciding what to buy.
Can I run Rep AI and Morvo on the same store?
Yes. Morvo installs from the Shopify App Store and sits on your product and collection pages and in your menu. Rep AI keeps its chat for support, live chat and your other channels. Anything a shopper asks Morvo about an existing order is passed to your team with your contact details.
Does Morvo answer customer service questions?
Yes. Morvo answers shipping, returns and refund questions from your own policy pages, sends where is my order questions to your tracking page, knows your store locations and hours, and knows your current offers. It only says what your content says.
What does Rep AI cost compared with Morvo?
Rep AI charges by visitors to your site, whether they chat or not: $104 a month for up to 10,000 visitors, $209 for 25,000, $368 for 50,000, and $12 for each extra 1,000 visitors. Morvo charges one rate per conversation, from about $0.20, with every feature included, so you pay only when a shopper talks to it.
Can I try Morvo before shoppers see it?
Yes. Install Morvo from the Shopify App Store and test it privately on your real products before anything is shown to shoppers. The trial is free for 30 days.
Try Morvo privately on Shopify
Install it from the Shopify App Store in 2 minutes and try it on your real products. Nobody else sees it until you go live. Free for 30 days.
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