Comparison

Nosto vs Morvo

The short answer

Nosto recommends from past behaviour. Morvo asks the shopper what they want.

Nosto

A personalisation platform

  • Fills recommendation slots on your pages.
  • Picks products from past behaviour.
  • Runs pop-ups, bundles and emails too.

Morvo

An AI personal shopper

  • Asks the shopper what they need.
  • Compares products, builds a set, adds to basket.
  • Sits on your own site, in your brand's voice.

Keep Nosto for your recommendation slots. Add Morvo so shoppers can ask.

Side by side

 NostoMorvo
What it isA personalisation platform: recommendation slots, merchandising, pop-ups, bundles and emailsA personal shopper for your store, with help desk answers included
How it knows what to showPast behaviour: what this shopper, and shoppers like them, clicked and boughtThe shopper says what they want. Morvo asks back when something is missing
How it sellsFills the recommendation slots on your pages with products it predictsAsks the shopper what they need. Compares products. Builds a complete set. Adds to basket
What it answers fromYour catalogue and your shoppers' behaviour dataYour live catalogue, product data, guides and help pages, refreshed every night
Your rulesMerchandising rules, campaigns and A/B tests you set up and keep runningTone and safety limits set once from your dashboard, with rules for your sector built in
What it does for salesMore clicks and orders from recommended products, by Nosto's own case studiesLifts conversion and average order value. Shoppers find the right product and buy more of it
How you prove itNosto's own analytics and A/B testsRevenue measured against a control group of your own shoppers, in your GA4 reports
How you payNot published. A platform fee plus a fee set by your store's turnover and trafficOne price per conversation, on the pricing page. Every feature included

The recommendation jobs Morvo already does

Morvo is a personal shopper first. These six jobs are included.

Recommendations the shopper asked for

Morvo recommends from what the shopper says they want, not from what they clicked last week.

Bundles as complete sets

Outfits, routines and gift sets built with rules for your sector and led by your own pairings.

Upsell in the conversation

Morvo suggests the matching piece or the full-size pack before the shopper checks out.

Every page, no slots to place

Morvo opens on every product and collection page without a theme edit or a slot to position.

Shipping and returns answered

Answers shipping, returns and refund questions from your own policy pages.

Looks like your brand

Your logo, your font, your colours and your tone of voice on every reply.

If you run Nosto, keep it

Morvo is not a personalisation platform. Nosto fills the slots and Morvo sells.

On the page

Nosto keeps the slots

  • Recommendation carousels on home, product and cart pages.
  • Category merchandising and ranking rules.
  • Behavioural pop-ups, bundles and personalised emails.
  • A/B tests and audience segments.

In the conversation

Morvo makes the sale

  • Search in sentences. Holds a budget, a colour, a size and a brand across the whole conversation, and admits what you do not stock.
  • Complete sets. Outfits, routines and gift sets built with rules for your sector and led by your own pairings.
  • Advice from your content. Fit, ingredients, materials and care, answered from your guides and product pages.
  • Basket in the chat. Add to basket without leaving the conversation, then straight to your checkout.
Try free for 30 days onShopify App Store

Test it privately on your own products first.

What a conversation costs

What each one charges when a shopper asks a question.

 NostoMorvo
How it is pricedA platform fee plus a fee set by your store's turnover and trafficPer conversation
Price listNot published. A quote after a demoOn the pricing page, before you install
Each conversationNot priced that wayFrom about $0.20 a conversation
1,000 shopper chats a monthNot priced that wayAbout $200 a month, everything included
Free trialNo self-service trial. A proof of concept for qualified merchants30 days, on your real products, privately

Nosto publishes no prices; its pricing page describes the fee structure and offers a demo. Morvo prices from our pricing page; the per-conversation rate moves with your average order value.

Questions, answered

What is the difference between Nosto and Morvo?

Nosto is a personalisation platform: it fills recommendation slots on your pages, runs category merchandising, pop-ups, bundles and personalised emails, and picks products from what shoppers clicked and bought before. Morvo is an AI personal shopper for your store: the shopper says what they want, and Morvo asks back, compares products, builds a complete set and adds to basket. Nosto predicts from past behaviour. Morvo asks the shopper.

Is Morvo a replacement for Nosto?

No. Morvo is not a personalisation or merchandising platform. It does not fill recommendation carousels, run pop-ups, send emails or rank your category pages. If you run Nosto for those, keep it. Morvo sits on your product and collection pages and sells to the shopper who wants to ask.

Can I run Nosto and Morvo on the same store?

Yes. Morvo installs from the Shopify App Store and leaves your recommendation slots, merchandising rules and emails as they are. Nosto keeps filling the slots on the page. Morvo opens a conversation on the same page for the shopper who wants to say what they are looking for.

Does Morvo personalise its recommendations?

Yes, from what the shopper tells it. A shopper gives Morvo the occasion, the budget, the size, the colour or the skin type in their own words, and every recommendation in that conversation follows what they said. Morvo does not need a history of clicks to start.

What does Nosto cost compared with Morvo?

Nosto does not publish a price. Its pricing page describes a base platform fee plus a fee set by your store's turnover and traffic, with a quote after a demo. Morvo publishes its price: one rate per conversation, from about $0.20, with every feature included and a pricing page you can read before you install.

Can I try Morvo before shoppers see it?

Yes. Install Morvo from the Shopify App Store and test it privately on your real products before anything is shown to shoppers. The trial is free for 30 days.

Try Morvo privately on Shopify

Install it from the Shopify App Store in 2 minutes and try it on your real products. Nobody else sees it until you go live. Free for 30 days.

Try free for 30 days onShopify App Store

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