How Sugar Riot Increased Revenue and Conversions with Morvo AI Personal Shopper
Discover how Morvo's AI commerce intelligence layer transformed product discovery, unlocked buyer insights, and drove measurable commercial uplift for Sugar Riot.
+18%
AOV from Morvo conversations
+12%
Conversion Rate
100%
Buyer Intent Visibility
Company Snapshot
Brand
Sugar Riot
Industry
Fashion
Focus Area
AI-powered product discovery and conversion optimisation
Objective
Deliver a personalised shopping experience that increases AOV and conversion without compromising brand voice
"We had Morvo live on our site within a day. The integration was painless and the quality of the AI responses genuinely surprised us. It felt like it understood our brand from the start."
The Challenge
Sugar Riot had built a loyal following but as their catalogue grew, customers found it increasingly difficult to discover the right products. The team identified several core issues:
- Customers struggled to navigate a growing product catalogue, leading to decision fatigue
- High bounce rates on category pages with low engagement on product detail pages
- Manual merchandising couldn't scale: curating recommendations for every customer was impossible
- Generic site search returned irrelevant results, missing the nuance of customer intent
- No visibility into what customers were actually searching for or how they described products in their own words
The Solution
Sugar Riot deployed Morvo as their AI commerce intelligence layer, combining a brand-owned personal shopper with powerful buyer and product insights trained on their full product catalogue, brand tone, and customer FAQs.
- Deep product catalogue integration: Morvo surfaces the right products using real-time data, not static rules
- Brand voice matching: every response reflects Sugar Riot's tone, personality, and values
- Natural language product discovery: customers describe what they're looking for in their own words and get relevant, personalised results
- Always-on availability: guiding shoppers 24/7 without additional headcount
- Intelligent buyer insights: real-time visibility into customer intent, search behaviour, and product comparisons that traditional analytics never captured
- Product intelligence: automated identification of underperforming products with high conversion potential, enabling smarter merchandising decisions
"Morvo didn't just help our customers find products, it showed us what they were actually looking for. The buyer and product insights gave us a level of understanding we've never had before. It's changed how we think about merchandising."
The Impact
Revenue impact
+18%
AOV from Morvo conversations
+12%
Conversion Rate
100%
Buyer Intent Visibility
Within the first 90 days, alongside a 15% lift in revenue per session. Every figure is attributed to Morvo-driven interactions and tracked in Morvo's built-in analytics dashboard.
User experience impact
Shopper questions became better merchandising
For the first time, Sugar Riot could see how customers describe products in their own words. Morvo's analytics surfaced demand patterns that traditional search and analytics never captured, and those insights fed straight back into merchandising and inventory decisions.
Shoppers asked
Customers described what they wanted in natural language, not keywords
Analytics surfaced it
Real demand patterns and catalogue gaps, invisible to site search
Sugar Riot acted
Underexposed products promoted, merchandising and buying informed by real intent
Two ways to try Morvo
A private view for you and your team only, or open to shoppers is a 30 day free trial for your customers, with Morvo tuned to your brand and measured on revenue.
