Comparison

Swap vs Morvo

The short answer

One gives you a second site. The other sells on the one you have.

Swap

An operations platform with an AI storefront

  • Runs your returns and your shipping.
  • Its AI storefront is a separate site.
  • Its site widget answers support chats.

Morvo

An AI personal shopper

  • Asks the shopper what they need.
  • Compares, builds a set, adds to basket.
  • Lives in your storefront, in your voice.

If you run Swap for returns and shipping, keep it. Morvo sells on the site you already have.

Side by side

 SwapMorvo
What it isAn operations platform for returns, shipping and cross-border, with its own AI storefrontA personal shopper for your store, with help desk answers included
Where it sitsA separate AI site on its own address, next to your storeOn every product page, every collection page, in your menu and on its own page
How it sellsA chat and a product grid on the AI site, with virtual try-onAsks what you need. Compares products. Builds a complete set. Adds to basket
What it answers fromYour catalogue, enriched by SwapYour live catalogue, product data, guides and help pages, refreshed every night
What you changeA second storefront to launch, promote and keep in step with your siteNothing. Your theme, your URLs and your checkout stay as they are
What it does for salesTwice the conversion, by Swap's own customer dataLifts conversion and average order value. Shoppers find the right product and buy more of it
How you prove itResults reported by SwapRevenue measured against a control group of your own shoppers, in your GA4 reports
How you payNot published. A quote after a demoOne price per conversation, on the pricing page. Every feature included

What Morvo does inside your own site

The jobs an AI storefront promises, on the pages you already have.

Guided discovery

Asks what the shopper needs and narrows the catalogue to the right products, in sentences.

Size and fit

Answers fit, sizing and materials from your own guides and product pages.

Complete sets

Outfits, routines and gift sets built with rules for your sector and led by your own pairings.

Checkout in the chat

Add to basket without leaving the conversation, then straight to your own checkout.

Shipping and returns answered

Answers shipping, returns and refund questions from your own policy pages.

Looks like your brand

Your logo, your font, your colours and your tone of voice on every reply.

If you run Swap, keep it

Morvo is not a returns or shipping platform. Each does its own job.

After the order

Swap keeps the operations

  • Returns and exchanges, in your branded portal.
  • Shipping labels, carriers and tracking.
  • Cross-border duties, taxes and landed cost.
  • Virtual try-on and avatars on its AI storefront.

Before the order

Morvo makes the sale

  • Search that listens. Holds a budget, a colour, a size and a brand across the whole conversation, and admits what you do not stock.
  • Complete sets. Outfits, routines and gift sets built with rules for your sector and led by your own pairings.
  • Advice from your content. Fit, ingredients, materials and care, answered from your guides and product pages.
  • Basket in the chat. Add to basket without leaving the conversation, then straight to your checkout.
Try free for 30 days onShopify App Store

Test it privately on your own products first.

What a conversation costs

The price of letting a shopper ask, on each.

 SwapMorvo
Price listNot published. A quote after a demoOn the pricing page, before you install
Each conversationNot publishedFrom about $0.20 a conversation
1,000 shopper chats a monthNot publishedAbout $200 a month, everything included
What you run it onA separate AI site Swap hosts for youThe storefront you already have
Free trialNot offered on its site. Book a demo30 days, on your real products, privately

Swap publishes no prices on swap-commerce.com; its storefront page offers a demo booking. Morvo prices from our pricing page; the per-conversation rate moves with your average order value.

Questions, answered

What is the difference between Swap and Morvo?

Swap is an ecommerce operations platform for returns, shipping and cross-border selling, with its own AI storefront on a separate address. Morvo is an AI personal shopper that lives inside your existing store: it asks a shopper what they need, compares products, builds complete sets and adds to basket. One gives you a second site to run, the other sells on the one you have.

Is Morvo a replacement for Swap?

No. Morvo does not handle returns, exchanges, shipping labels, duties or sales tax. If you run Swap for those, keep it. Morvo sits on your product and collection pages and handles the shopper who is deciding what to buy.

Can I run Swap and Morvo on the same store?

Yes. Morvo installs from the Shopify App Store and sits on your existing pages. Swap keeps running your returns and shipping as it does today. Anything a shopper asks about an existing order is passed to your team with your contact details.

Do I need a separate AI site to sell with AI?

No. Morvo runs inside the storefront you already have, on every product page, every collection page, in your menu and on its own page. Your theme, your URLs and your checkout stay as they are. There is no second site to launch, promote or keep in step with your catalogue.

What does Swap Storefront cost compared with Morvo?

Swap does not publish a price. Its site offers a demo booking and quotes each brand separately. Morvo publishes its price: one rate per conversation, from about $0.20, with every feature included and a pricing page you can read before you install.

Can I try Morvo before shoppers see it?

Yes. Install Morvo from the Shopify App Store and test it privately on your real products before anything is shown to shoppers. The trial is free for 30 days.

Try Morvo privately on Shopify

Install it from the Shopify App Store in 2 minutes and try it on your real products. Nobody else sees it until you go live. Free for 30 days.

Try free for 30 days onShopify App Store

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